About Me

I'm Mary Campbell, a creative leader with nearly two decades of experience bringing brands to life through strategic design, innovative product development, and collaborative leadership. I’ve led multimillion-dollar launches, transformed packaging into performance drivers, and scaled creative systems that actually make the work (and the process) better.

As Creative Director at theBalm Cosmetics, I reimagined packaging and digital strategy, helping increase e-commerce revenue and streamlining workflows that cut production time. I've built standout visual identities for retailers like Walmart, developed sustainable packaging for clean beauty brands, and helped startups scale into acquisitions, all while keeping an eye on the customer experience and bottom line.

Whether I’m directing a team, crafting brand narratives, or prototyping the next big thing, I’m here to do work that matters and builds momentum.

Let’s connect... I’m always up for creative collaborations, storytelling that sticks, and ideas that move fast.